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Phoenix New Media was reorganized and launched on the basis of the original Phoenix Network in 2006, pioneering the cross platform and cross media linkage communication model in China. Adhering to the media concept of Chinese sentiment, global perspective, compatibility, openness, and progressive strength, and adhering to the service tenet of "making global Chinese zero distance", it provides a seamless new media experience for the integration of the internet, wireless communication, and television networks for mainstream Chinese people worldwide.